Researcher assumptions
Domain expertise can make unintended assumptions in question wording harder to notice.
Systematically identify cognitive bias in survey instruments and create clearer questions for rigorous, reproducible research.
Built for professors and professional researchers.
Survey question
Don't you agree that this solution would improve your experience?
Leading question
The wording signals that agreement is expected.
Suggested revision
How, if at all, would this solution affect your experience?
Question improved
Intent preserved
The challenge
Subtle framing and wording effects can alter participant responses, complicate interpretation, and weaken the validity of otherwise rigorous work.
Domain expertise can make unintended assumptions in question wording harder to notice.
Manual instrument review may vary across researchers, labs, and projects.
Question-level problems may surface only after recruitment and data collection are complete.
Systematic instrument review
CogBias supports researchers with structured detection, contextual explanations, and revision recommendations.
Check our our team pricingEvaluate questions against a structured knowledge base of cognitive biases and survey-design risks.
Review bias classifications, explanations, and potential effects in the context of your research goal.
Use improved wording and consistent review practices across researchers, instruments, and studies.
The result
Improve survey questions without losing the intent of your study.